Michael Sams

Director of Sales Training and Development

122 W. Prairie Avenue, Suite 200
Decatur, IL 62523

Michael Sams

I'm Michael Sams, and I'm a 3rd generation senior market insurance broker. I first became an agent with Sams/Hockaday in 2005, and I've been helping seniors with health and life-related products ever since.

Since adopting the use of a Client Needs Assessment to better serve the individual needs of my clients, I've not only formed closer relationships with my customers, but I saw my personal sales increase exponentially. Today, they're over $1 million. It sounds silly to say this, but when I quit trying to sell insurance and began to meet the need of my client instead, my sales took off.

While I continue to serve my local book of business of about 1,000 customers, I've recently adopted the role of sales trainer and mentor to new agents here at New Horizons.

In 2018, I finished developing a never-been-done-before online training course for senior market insurance agents called the All-Star Program. During this 8-week course that is only offered three times per year, both new and experienced agents are learning how to dramatically increase their production and expand their books of business without feeling overwhelmed.

The on-demand online course has 80+ training videos plus a weekly video conference where I personally mentor agents and answer questions that might arise. I am extremely confident that agents across the country will be able to match the growth that myself and the Sams/Hockaday agency have seen by implementing the strategies and systems taught in the course.

I've been awarded Agent of the Year in 2011, 2014, 2015, 2016, 2017, and 2018. I also enjoy contributing to the New Horizons online blog.

I married my wife Jill in 2007, and we now have four wonderful children. We live on a horse farm where we raise and train horses as a hobby. We love to trail ride at home and in the Shawnee National forest.

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Michael Sams