I’m Jason Ferguson, the Chief Marketing Officer here at New Horizons. If you’ve ever gotten stuck when it comes to marketing or technology, you’re most certainly not alone! While the majority of my time is spent working on the New Horizons website and marketing initiatives, I love helping agents build their own brand, get the word out, and explore various tools to improve their processes.
Whether you need help accessing our website and quoting tools, exploring digital marketing solutions, or transitioning from a paper-based office to a more digital approach, I can help. I also coordinate with the rest of our marketing team to release new training and educational materials.
I love that our team is small enough that everyone knows each other well, and we can all help out where needed. On the other hand, we aren't big enough to feel like a slow-moving, bureaucratic "corporation" with several layers of management. We know and care about each other.
I believe in treating people with respect and doing everything I can to help them succeed. None of us manage to get where we are all by ourselves, so seeing others do well makes me happy. I'm also a life-long learner who loves exploring new topics and seeing how I can apply them to my own life.
I graduated from Millikin University with a degree in Commercial Art/Graphic Design and soon after began working for a small ad agency. While there, I learned a ton about advertising and the technical side of preparing ad layouts, illustrations, and working with printing companies. Later, I worked for a magazine publisher where I learned how to build websites by hand for around 50 of our advertisers.
It wasn’t long before I started learning about strategies for getting traffic to websites and converting that traffic into paying customers. In 2001, I started a website development company to help businesses and organizations grow. I still own a digital marketing company to help a select handful of companies and agents – including some from almost 20 years ago – in order to keep my skills sharp. That, and I really enjoy it!
I love spending time with my wife Kari, and daughter Amelia, and when I can, I enjoy zooming through the woods on my mountain bike and occasionally playing tennis or homebrewing beer.
My favorite quote:
“Wise men speak because they have something to say; fools because they have to say something.”