John Hockaday


122 W. Prairie Avenue, Suite 200
Decatur, IL 62523

John Hockaday

Hey there, my name is John Hockaday, and I'm the COO & Principal of New Horizons Insurance Marketing and the co-Founder of Sams/Hockaday & Associates. I've been business partners with Jeff Sams since 1981. 

Back in the 80s, I started out by servicing clients as an agent out in the field. After a few years, it was clear that Jeff and I needed to expand, so we started an agency and grew it to a staff of 30+ people.

Twelve years later, we started this senior insurance marketing company, New Horizons.

I specialize in the “everyday” flow of the insurance business, spending the majority of my time talking to senior market agents. Where I help agents the most is in underwriting. I know what each carrier will and won't take, so I can help you place those tough cases.

On occasion, I contribute to our blog, and you'll also find me on our YouTube channel.

Regardless of what level you're at, I can assure you that I've been there and know exactly what you're dealing with firsthand. Give me a call any time at 217-233-8000 Ext. 106 or shoot me an email at

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John Hockaday