Kirk Sarff

Director of Life Insurance & Annuity Sales

122 W. Prairie Avenue, Suite 200
Decatur, IL 62523
217-233-8000

Kirk Sarff

My name is Kirk Sarff, and I'm the Director of Life Insurance Sales here at New Horizons Insurance Marketing. I joined New Horizons in 2003 to develop a life insurance and annuity sales force. Each year, this department has grown substantially.

This growth would not be possible without the outstanding agents who have added life and annuity sales to their practices. I personally pride myself on offering personalized service to agents and I do everything I can to help them grow their businesses.

I specialize in final expense, whole life, universal life, permanent life with LTC benefits, and term life. I also focus on fixed and fixed indexed annuities.

In 2017, I co-authored A Quick Training Guide: How to Sell Life Insurance with Confidence. In this guide, I explain that you don’t have to know everything to start selling life insurance. It’s still your commission – we just take some of the burdens out of the process.

I assist independent agents by offering intensive back-office support, which includes:

  • Scrubbing the applications
  • Submitting the applications to the carrier
  • Ordering all requirements (exam, apps, etc.)
  • Informing agent of case status
  • Doing all necessary legwork needed to place the case

You can find me on the New Horizons blog where I advise and teach agents about subjects such as final expense, cross-selling, annuity types, RMDs, sales scenarios and case studies, the best carriers, and more.

Prior to joining New Horizons Marketing, I was a Division 1 basketball coach for 16 years. Me and my wife Amy have 3 daughters; Carly, Bailey and Delaney. I rarely miss a ballgame in which my 3 daughters are active in softball, basketball and volleyball.

If you’re interested in getting into life and annuity sales, contact me any time by calling us at 888-780-7676!

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Kirk Sarff