Short-Term Care Training Hub

Learn how Short-Term Care works, when to recommend it, and how to explain it clearly to clients.

Access step-by-step training, proven sales approaches, and ready-to-use Short-Term Care tools.

How to Sell Short-Term Care with Confidence

Short-Term Care is one of the most practical and underutilized solutions in the senior market.

This training walks you through how to position it correctly, explain it simply, and use it in real client conversations without overcomplicating things.

Start with the fundamentals, then move into real-world sales strategies you can use right away.

John Hockaday

What You’ll Learn

How Short-Term Care works and where it fits in the senior market

The key differences between Short-Term Care and Long-Term Care

How to introduce STC to existing clients without overcomplicating the conversation

Simple ways to explain recovery costs so clients understand the value

What clients are really thinking and how to address common objections

Practical closing strategies you can use in real conversations

How to position STC alongside other coverage, including Long-Term Care

Why Agents Use This Hub

Short-Term Care can be one of the easiest products to offer once you know how to explain it clearly.

Agents use this hub to get comfortable with where STC fits, how to bring it into the conversation, and how to present it in a way clients understand without confusion.

Instead of memorizing scripts or overcomplicating the details, this training focuses on simple, practical approaches you can use right away — whether you’re introducing STC for the first time or refining how you position it with existing clients.

Get Full Access to Training & Tools

Create your free agent account to unlock all training, resources, and support for Short-Term Care and other senior market products.

Build Your Sales Approach

These lessons focus on how to bring STC into real conversations and move clients toward a decision.

Field-Ready Reference Materials

Use these materials to support your conversations and follow-up with clients.

Updates and Announcements

Review the latest STC carrier updates and related articles to stay informed about changes that may impact your clients.

STCi Announcements

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Short-Term Care Blog Articles

Need Help With a Case?

If you’re working through a client situation and want input on how to position Short-Term Care, our team can help.