As an independent insurance agent, you often come across clients and prospects that don’t know anything about insurance. A customer will not purchase something that they do not fully understand.
That’s why explaining the gap that Original Medicare and a Medicare Supplement leaves is an effective sales strategy. Make your client aware of the risk they’re taking by not covering themselves with short-term care insurance.
To add the cherry on top, make your sales pitch personal. You can do that in a number of ways, but Jeff Sams, CEO & Principal of New Horizons Insurance Marketing, shows us how he would do it in this sales scenario roleplay video.