Short-Term Care Insurance Training Hub

Part 12: Turning a No Into a Yes

Jeff Sams, CEO & Principal, and John Hockaday, COO & Principal of New Horizons Insurance Marketing, together take us through short-term care insurance training for independent insurance agents.

When you pitch a product to your client and they say “no,” how do you bring it up again in the future?

John Hockaday walks you through exactly what to say on a repeat visit, and he brings it home by showing you how to turn a “no” into a “yes.”