John Hockaday

John Hockaday

Principal

122 W. Prairie Avenue, Suite 200
Decatur, IL 62523
217-233-8000

Hey there, my name is John Hockaday, and I'm the COO & Principal of New Horizons Insurance Marketing and the co-Founder of Sams/Hockaday & Associates. I've been business partners with Jeff Sams since 1981. 

Back in the 80s, I started out by servicing clients as an agent out in the field. After a few years, it was clear that Jeff and I needed to expand, so we started an agency and grew it to a staff of 30+ people.

Twelve years later, we started this senior insurance marketing company, New Horizons.

I specialize in the “everyday” flow of the insurance business, spending the majority of my time talking to senior market agents. Where I help agents the most is in underwriting. I know what each carrier will and won't take, so I can help you place those tough cases.

On occasion, I contribute to our blog, and you'll also find me on our YouTube channel.

Regardless of what level you're at, I can assure you that I've been there and know exactly what you're dealing with firsthand. Give me a call any time at 217-233-8000 Ext. 106 or shoot me an email at jhockaday@nhmteam.net.

Our Team

Jeff Sams
Jeff Sams
Co-Founder
Kelly Stewart
Kelly Stewart
Senior Operations Advisor
Kirk Sarff
Kirk Sarff
Director of Life Insurance & Annuity Sales
Luke Hockaday
Luke Hockaday
Director of Medicare Supplement Sales
Steve Spinner
Steve Spinner
Director of Medicare Advantage Sales
Michael Sams
Michael Sams
Director of Sales Training and Development
Jason Ferguson
Jason Ferguson
Chief Marketing Officer
Kate Lacy
Kate Lacy
Content Director
Ginny Dunker
Ginny Dunker
Contracting Director
Amber Haddock
Amber Haddock
Assistant Contracting Specialist
Shannan Weaver
Shannan Weaver
Business Operations & Data Integration Specialist
Kachina Gordan
Kachina Gordan
Executive Assistant, Life & Annuity, Medicare Advantage
Tyler Petersen
Tyler Petersen
Principal & National Sales Manager
Linda Burge
Linda Burge
Bookkeeper

Ready to Work With a Steady, Supportive Partner?

We’re here to help you grow your business, support your clients, and plan for the future.