The Survey Results Are In! Dive Into the 2021 Agent Report Now

The Survey Results Are In! Dive Into the 2021 Agent Report Now
February 9, 2021

Our team at New Horizons Insurance Marketing put together a survey to help senior market insurance agents know where they stand. The results are in!

The 2021 State of the Senior Market Independent Agent Report reveals new insights and trends about insurance agents in the senior market.

With your help, we uncovered a lot of interesting tidbits, including:

  • An average senior market agent is a male in his 50s.
  • Nearly 2 in 5 surveyed agents make over $100,000 per year.
  • Agents who make more than $200,000 annually offer six or more products.
  • Of agents who make $200,000 or more per year, 80.95% said their #1 lead source is referrals or word-of-mouth.
  • 56% of survey respondents have no thought-out succession plan.
  • The single largest challenge agents faced during the pandemic was not seeing clients face-to-face.  

Check out the full report to learn more about how you compare to other agents in senior market sales.

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