Here are the key updates you need to know:
- Meta Advertising Changes - As of January 21, 2025, Meta requires all insurance service advertisers to use their special ad category, which includes specific targeting restrictions:
- You CAN target by county, state, city (with 15-mile minimum radius), or DMA
- You CANNOT target by ZIP code, age, gender, or exclude locations
- CMS Compliance Requirements - Your marketing materials must now include:
- Your name and the title "Licensed Insurance Agent" on all pieces
- Proper customization of all fields in marketing materials
- Adherence to the latest CMS regulations regarding disclaimers
- Alternative Marketing Strategies - Our guides provide information on other effective channels:
- Google Ads (with health insurance certification)
- LinkedIn (not restricted for agent recruitment)
- Local community platforms like NextDoor and MeetUp
Take advantage of our professionally designed resources to ensure your marketing remains both compliant and effective.
Our guides walk you through the step-by-step process of customizing marketing materials and navigating the new restrictions:
These guides are for agent use only and not for public distribution.
