Create a Valentine's Day Marketing Campaign for Life Insurance (Free Marketing Resources Included)

Create a Valentine's Day Marketing Campaign for Life Insurance (Free Marketing Resources Included)

Holidays are fantastic excuses to start a marketing campaign.

It might sounds strange when you hear that, but think about. How many car dealerships do a President’s Day sale? And what about mattress stores that do a Labor Day special?

And don’t even get us started on Christmas and Black Friday…

But how the heck do you market something that relates to Valentine’s Day?

We did a little bit of research, and life insurance is the perfect fit.

After all, love is the #1 reason people buy life insurance in the first place.

We’ve put together 2 Facebook graphics and 1 Twitter graphic you can use during the holiday to promote yourself or your agency.

The goal would be to either do a life insurance review, set up an appointment, or offer a free life insurance quote. Feel free to tweak your post description to reflect your own goal. We’ve included a recommendation to help you get started.

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Facebook Statistic Graphic

For the first Facebook promotional post, we’ve used a statistic to help move your prospects. The idea is that people are putting off buying life insurance, but this reminder might be that final push to go for it.

Feel free to change the Facebook text according to your call to action. We’ve built this campaign around life insurance, but you’re free to ask people to do what YOU want. For example, “Request a free life insurance quote,” “Request a free life insurance review,” or something else.

Write in the “What’s on your mind?” text slot: There’s no better time than Valentine’s Day to take care of the ones you love. Contact me for a free life insurance quote today.

Save the following graphic by right clicking and clicking “Save Image As.” Save the graphic to your computer. Then, upload it to your Facebook post. 

There’s no better time than Valentine’s Day to take care of the ones you love. Contact me for a free life insurance quote today.

Your final Facebook post should look like this:

Facebook Valentine's Day Graphic_Statistic Example

Facebook Love Graphic

The other Facebook graphic is focused on really bringing home the combination of Valentine’s Day and life insurance. The #1 reason any of us buy life insurance is to protect the ones we love. Whether it’s to leave a legacy to our children or to make sure our spouse lives a good life if we pass too soon, this graphic expresses that simply and clearly.

Again, feel free to change the call to action in the text slot. You can also add your phone number, email, or website link to help people move on to the next step.

Write in the “What’s on your mind?” text slot: The best Valentine’s Day gift is the gift of protection and security. Contact me for a free life insurance quote.

Save the following graphic by right clicking and clicking “Save Image As.” Save the graphic to your computer. Then, upload it to your Facebook post.

The best Valentine’s Day gift is the gift of protection and security. Contact me for a free life insurance quote.

Your final Facebook post should look like this:

Facebook Valentine's Day Graphic_Love Example

If you have a business account, and you like to run Facebook ads, this graphic and text combination will work the best. The image follows Facebook protocol by having 20% text or less.

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Twitter Statistic Graphic

If you also have a Twitter account, sharing the following text/graphic combination can help reach your followers. This graphic is meant to be “re-tweetable,” meaning that people might see it, think it’s interesting, and they’ll want to share it with their friends.

The more eyes you can have on you, the more potential there is that you’ll find a new client.

Write in the “What’s happening?” text slot: What gift will you give for Valentine’s Day?

Save the following graphic by right clicking and clicking “Save Image As.” Save the graphic to your computer. Then, upload it to your Twitter post. 

What gift will you give for Valentine’s Day?

Your final Twitter post should look like this:

Twitter Valentine's Day Graphic_Sharable Example

If you want to be a bit more aggressive in your posts, tell people exactly how to contact you. If you’d rather get your name out there and offer an insight to your following, keep the text less action-heavy.

We hope these resources are useful for you this holiday, and you’re free to use them however you please! There’s no branding on them on purpose, but feel free to add your logo to the graphics if you like.

Happy marketing!

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