Holidays are a great time to tie in a marketing message to your product offering. And life insurance and Valentine's Day are the perfect pair!
After all, love is the #1 reason people buy life insurance in the first place.
We’ve put together two Facebook graphics and a Twitter graphic you can use during the holiday to promote your insurance agency.
Before you post these photos, you need to define your offer. You might offer a life insurance policy review, an appointment, or a free life insurance quote. Feel free to tweak your post description to reflect your own goal.
Facebook Statistic Graphic
For the first Facebook promotional post, we’ve used a statistic to help move your prospects. Many people put off buying life insurance, but this reminder might be that final push to go for it.
Change the Facebook text according to your call to action. We’ve built this campaign around life insurance, but you’re free to ask people to do what YOU want. For example, "Request a free life insurance quote" or "Request a free life insurance review."
Write in the “What’s on your mind?” text slot: There’s no better time than Valentine’s Day to take care of the ones you love. Contact me for a free life insurance quote today.
Save the following graphic by right clicking and clicking “Save Image As.” Save the graphic to your computer. Then, upload it to your Facebook post.
Your final Facebook post should look like this:
Facebook Love Graphic
The other Facebook graphic is focused on really bringing home the combination of Valentine’s Day and life insurance. The #1 reason any of us buy life insurance is to protect the ones we love. Whether it’s to leave a legacy to our children or to make sure our spouse lives a good life if we pass too soon, this graphic expresses that simply and clearly.
Again, feel free to change the call to action in the text slot. You can also add your phone number, email, or website link to help people move on to the next step.
Write in the “What’s on your mind?” text slot: The best Valentine’s Day gift is the gift of protection and security. Contact me for a free life insurance quote.
Save the following graphic by right clicking and clicking “Save Image As.” Save the graphic to your computer. Then, upload it to your Facebook post.
Your final Facebook post should look like this:
If you have a business account, and you like to run Facebook ads, this graphic and text combination will work the best. The image follows Facebook protocol by having 20% text or less.
Twitter Statistic Graphic
If you also have a Twitter account, sharing the following text/graphic combination can help reach your followers. This graphic is meant to be “re-tweetable,” meaning that people might see it, think it’s interesting, and they’ll want to share it with their friends.
The more eyes you can have on you, the more potential there is that you’ll find a new client.
Write in the “What’s happening?” text slot: What gift will you give for Valentine’s Day?
Save the following graphic by right clicking and clicking “Save Image As.” Save the graphic to your computer. Then, upload it to your Twitter post.
Your final Twitter post should look like this:
If you want to be a bit more aggressive in your posts, tell people exactly how to contact you. If you’d rather get your name out there and offer an insight to your following, keep the text less action-heavy.
Conclusion
We hope these resources are useful for you this holiday, and you’re free to use them however you please! There’s no branding on them on purpose, but add your logo to the graphics if you like.
Happy marketing!
Related: Corny Valentine's Day Cards for Medicare Agents
