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Achieving More Together

About Us

New Horizons Insurance Marketing is a respected National Marketing Organization (NMO, also known as FMO or IMO). We believe in the power and strength of the independent insurance agent specializing in the senior market. We help support your entrepreneurial spirit and drive to succeed with a suite of smart, effective tools, proven programs and marketing innovations.

New Horizons Headquarters

Today, from our company headquarters in Decatur, Illinois, New Horizons provides the tools, technology and support to help you and your clients achieve financial security and long-term success. Jeff Sams and John Hockaday have partnered since 1981. They and their team have extensive experience serving more than 10,000 Medicare, life insurance, long-term care and annuity producers.

Our team of professionals brings to the table the leading carriers, the latest technology, exclusive benefits programs, and an unequalled passion to see independent producers like you succeed in reaching your goals and objectives.

Jeff Sams

CEO & Principal

Jeff Sams

Jeff started in the insurance business in June of 1981. He completed his Bachelor of Science degree in Education from Millikin..

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John Hockaday

COO & Principal

John Hockaday

John Hockaday started in the insurance business as an agent in the Senior Market in 1979. He and business partner Jeff Sams te..

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Kirk Sarff

Director of Life Insurance Sales

Kirk Sarff

Kirk joined New Horizons Marketing in 2003 to develop a life insurance (/life-insurance.htm) department. Each year the life de..

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Jason Ferguson

Chief Marketing Officer

Jason Ferguson

Jason is in charge of selecting & implementing various technologies used throughout the office, maintaining New Horizons' ..

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Scott Holder

Chief Financial Officer

Scott Holder

Scott is a new addition to the New Horizons team, having joined them in August, 2016. He is responsible for finance, accountin..

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Kelly Auvil

Executive Assistant & Office Manager

Kelly Auvil

Kelly joined New Horizons Insurance Marketing in 1999. She is assistant to Jeff & John, manages the office and oversees da..

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Ginny Dunker

Contracting Specialist

Ginny Dunker

Ginny started at New Horizons in 2012 and serves as our contracting specialist. She submits contracts for agents to get licens..

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Luke Hockaday

Marketing Center Manager

Luke Hockaday

Luke joined New Horizons in June 2016. He has been selling insurance as an agent at Sams/Hockaday & Associates since 2011...

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Shannan Weaver

Agent Services

Shannan Weaver

Shannan joined New Horizons in 2012. She started out in our call center, and is now in our Agent Services department where she..

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Tom Galpin

Agent Services

Tom Galpin